Choosing the right size online is the key to purchasing with confidence and reducing returns. Discover the foolproof method for measuring your foot, interpreting the fit, and choosing the perfect size in just a few steps.

How to choose the right shoe size online and reduce returns

Buying shoes online is convenient and quick, but a question often arises: "What if they're too small for me?"
Choosing the right size can seem like a daunting task, yet it's the key to buying with confidence, avoiding unnecessary returns, and reducing your environmental impact.
In fact, every return shipment means new transport, new packaging, and increased CO₂ emissions.

Here's Natural Shoes ' definitive guide to finding the perfect fit first time—and making your online shopping more informed and sustainable.

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Why it's hard to find the right size

There is no universal standard: a 42 from one brand may correspond to a 41 or 43 from another.
The differences depend on three main factors:

• The measurement system , which varies between EU, UK and US.

• The type of shoe , because a sandal, a sneaker or a boot have different internal volumes.

• The fit , which can be tight, regular or wide depending on the shape and sole.

For this reason, it is essential to always start from the actual measurement of the foot in centimeters , the only objective and reliable data.

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The foolproof method for measuring your foot

Here's a simple way to find out your exact size:

1. Place a sheet of paper on the floor, with one side against a wall.

2. Place your foot on the paper, with your heel firmly against the wall.

3. Make a mark in front of your longest toe (which isn't always your big toe).

4. Measure the distance between the wall and the mark: that is the length of your foot.

💡 The secret of the professionals: always add 0.5 cm of room to the measurement obtained.
If your foot is 26 cm long, the ideal internal length of the shoe will be 26.5 cm.

An extra tip: measure both feet in the evening, when they tend to be slightly more swollen, and use the measurement of the longer foot.

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Understanding the fit

In addition to centimeters, it is important to consider the fit , that is, how much the shoe is more or less snug.
Here's how to interpret it:

• Narrow fit: Typical of elegant models or Italian brands. If you have a wide foot, choose a half size larger.

• Regular fit: This is the most common standard. The measurement in centimeters usually corresponds to the EU size.

• Wide fit: Common in sneakers, boots, and comfort shoes. It offers more room in the sole and toe area.

Always check the specific size guide on the product page and, if possible, read customer reviews : they are often the most useful source for understanding whether a model runs small or large.

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Practical tips to avoid mistakes

• Always check the size guide before each purchase.

• If you are between two sizes, choose the larger one.

• Don't compare sizes from different brands: use the centimeter measurement as a guide.

• Remember that each brand may have slight variations, so rely on the model-specific tables.

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Conclusion: a smart purchase is a sustainable purchase

Choosing the right size isn't just about comfort: it's also an ethical choice.
Every return avoided reduces transportation, emissions, and product waste.
With Natural Shoes, you can shop consciously by following our guides and personalized size charts for each brand.

Measure once, buy better — and walk in comfort.

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